“Blogging” can casts visions of a daydreamer idly jotting down their thoughts on a chosen topic. However, blogs come in all shapes and sizes.

So, What Is A Blog?

A blog is simply a regularly updated website or web page. From short, ‘to the point’ blogs, to comprehensive analyses of several topics, with numerous contributors and contrasting viewpoints.

Why Blog?

Whatever time you have to write a blog, it is worth it. If you have a website to host it on this is the ideal place to share it, or create an informal ‘Blog’ post every week on your social media, where you go into more depth on a particular topic/service/product. This will set you aside form your competitors as new clients don’t know what you know. What you share in your blog may just be the reason they book their first appointment/buy their first product with you.

It may be that your competitor actually does know more than you or has been in the industry longer, but they aren’t sharing that information online. So an unknowing potential client needs to see/read that differentiation which can be done with superior social media, website and/or a blog.

I always want to emphasise to my clients, you do not need to be an expert in the area. Although no doubt you know so much more than your potential clients. And you will always know a little more than your competitor who is a step behind you, whether that is learnt knowledge or more honed skills.

And if you know something of interest about your field (which is probably a lot more than you think for anyone not in your industry) please share it! The online world is full of enough junk and instead is the perfect place to educate and share your passion.

Need a website to host that blog? Read ‘4 Reasons Why You need a Website.‘